Did you know Samsung makes washing mashines? And ovens. And fridges.
Since many in Spain didn’t, we ran a fun, brand repeat radio campaign, piggybacking on Samsung TVs’ fame. And yes! We increased awareness of Samsung appliances.
Creative agency: Wysigyg (Publicis)
Creative Team: Natacha Cano (copy), Oscar
ECD: Palo Dafchesky