Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines brand
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Wrapped
  14. Not new collection


About
Contact

Cross-market Brand Activation





Black Friday, Cyber Monday, Christmast time. The shopping peak of the year was just around the corner and retail was getting ready by putting on its best clother.  

To make people think twice before buying brand new, we set up a storefront in the heart of Milan and Madri’s shopping districts, simulating  the 22,031 tons of plastic that users have saved the planet from thanks to buying and selling throught Wallapop in 2022.  







Channels involved: PR + influencers + social + CRM + digital (TikTok, Meta, Youtube, etc)

Key results:
236 PR Hits(+18% vs target) - 51% Tier
1 including TV
2.5M social impressions  (+ 69% vs target)
CPM -4% vs benchmark



Brand Creative supervisors: Pietro Ruso, Beatricce Chignoli, Carlos Gómez
Head of Creativer: Natacha Cano
Project manager: Sara Comacchio
Brand VP: Rubén Navarro
Agency: MONO Madrid