Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Not new collection

About
Contact



Wallapop cross-markets brand activation.



Black Friday, Cyber Monday, Christmas time... The shopping peak of the year was just around the corner and retail was getting ready by putting on its best clothes.

To make people think twice before buying new things, we set up a storefront in the heart of Milan and Madrid’s shopping districts, simulating the 22,031 tons of plastic that users have saved the planet from, thanks to buying and selling through Wallapop in 2022.














Channels invoved:  PR + Influencers + social + CRM +  digital (Tik Tok, Meta, Youtube, etc).


Key results:
236PR Hits surpassing our target 18% (51% - Tier 1 - Including TV)
2.5 M social impressions  / + 69% vs target  (Spain CPM -4% vs benchmarch)



Brand Creative team: Pietro Ruso, Beatricce Chignoli, Carlos Gómez
Creative manager: Natacha Cano
Project manager: Sara Comacchio
Brand VP: Rubén Navarro
Agency: MONO Madrid