Movistar + series: “Skam”
“Skam”is a portrait of girls and boys born since 2000, addressing the social issues that concern young people. One of them is toxic relationships.
To communicate the new season, we chose a graphic resource that would represent well these kinds of relationships: shadows.
The broadcast of the last episode coincided with the 8M, women's day, when a general strike was scheduled. We proposed that Movistar+ encouraged people to go out, instead of staying at home watching the series. And so did their main characters.
In this moment all the protagonists went out to defend women’s rights. Join them!