Skam is a portrait of girls and boys born since 2000, adressing the social issues that concern young people. One of them is toxic relationships.
To communicate the new season, we chose a graphic resorce that represents these kinds of relationships well: shadows.
The broadcast of the last episode coincided with the 8M, women’s day, when a general strike was scheduled.
We propose that Movistar+Plus (The VOD platform) encouraged people to go out, instead of staying at home watching the series. And so did their main characters.
At this moment all the protagonists went out to defend women’s rights. Join them!