Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines brand
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Wrapped
  14. Not new collection


About
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Brand activation




Do we really need so many new collections while there are tons of reused products that are just as good?






To continue promoting a more conscious  way of consumption we also decided to launch a new collection - yet another one - only to hack it. Together with the sustainable fashion designer Moisés Nieto.











Key results:
164 PR Hits
186M impressions (+20% over target)
+ 57% positive sentiment in social media reaching a new record
Sold out in less than 1 week
+ 2,6% CRM listed items uplift VS control group
+ 5,5% ad recall uplift


Art direction: Ana Seró
Copywriting: Carlos Gómez, Ángela Garcia
Head of Creative: Natacha Cano
Project Manager: Marta Lázaro
Production: Andrea Ares
VP of brand: Rubén Navarro