Wallapop is the leading Spanish second-hand tech app with 19+ million users in Southern Europe.
Each month, buyers and sellers open 16 million chats to get the best deal, but the journey is not always a bed of roses 😂 👻 Ghosting, haggling or absurd bartering can make the experience a bit hilarious.
To boost our social media presence and engage people, we turn up our reality into an opportunity to inspire a better use of Wallapop chat and build cultural relevance. This is how “Don’t be like that” was born.
How we did it?
Check Cabronazi post 2
✨ In less than 24 hours, a single post generated 4.6M impacts and 6500+ shares.✨
Key results:
Creative team: Ana Seró, Carlos Gómez, Ángela García.
Head of Creative: Natacha Cano.
Project Manager: Edu Rojo, Marta Lázaro.
VP Brand: Rubén Navarro.