Making second hand the first shopping option through a purpose-led brand.
Wallpop is the leading Spanish second-hand tech app with more than 19 million users + 99% brand awareness in Spain, also present in South Europe.
Since I joined the team, the brand has evolved from a functional to a purpose-led communication approach, achieving great brand recognition within the advertising industry. For 3 years in a row, Wallapop is 1 of the 20 most creative brands in Spain. A recognition only shared by 3 other great brands: Netflix, Burger King and KFC.
2021
2022
2023
2024