Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Not new collection

About
Contact

Making second hand the first shopping option through a purpose-led brand.  



Wallpop is the leading Spanish second-hand tech app with more than 19 million users + 99% brand awareness in Spain, also present in South Europe.






Since I joined, the brand has evolved from a functional to a purpose-led communication approach, achieving great brand recognition.

Top 1 Improver Brand, according to YouGov “Best Brand Ranking 2024”

Most innovative brand in the last 25 years, ahead of ZARA  or BBVA (Tangity source)

Brand Building GOLD 🏆 efk awards

For 3 years in a row, Wallapop is 1 of the 20 most creative brands in Spain. A recognition only shared by Netflix, Burger King and KFC.  

Wallapop Brand’s evolution

2021


2022


2023


2024