Making second hand the first shopping option.
Wallapop is the leading Spanish second-hand tech app with more than 19 million users + 99% brand awareness in Spain, also present in South Europe.
Since I joined, the brand has evolved from a functional to a purpose-led communication approach, achieving great brand recognition.
Top 1 Improver Brand, according to YouGov “Best Brand Ranking 2024”
Most innovative brand in the last 25 years, ahead of ZARA or BBVA (Tangity study)
Brand Building GOLD 🏆 efk awards
For 4 years in a row, Wallapop is 1 of the 20 most creative brands in Spain. A recognition only shared by
Netflix, Burger King and KFC.
2021-2025 From a transactional approach to a purpose-led one /
2021
2022
2023
2024
2025