The perception of low quality is one of the main barriers to choosing second hand rather than brand new. So, how to break down prejudices about reusing items? By setting up a pop-up store in the fanciest neighbourhood of Madrid, whitouth saying it’s from Wallapop, and letting the magic happend.
This has been the most viral action ever launched by Wallapop so far.
“Between something new and something reused there are more prejudices than differences”
Key results:
Creative team: Lorea Díaz, Ángela García
Head of Creative: Natacha Cano
Project Manager: Raquel Murcia
Brand Director: Carlos Macho