Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Not new collection

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Most viral brand activation in Wallapop history


The perception of low quality is one of the main barriers to choosing second hand rather than brand new. So, how to break down prejudices about reusing items? By setting up a pop-up store in the fanciest neighbourhood of Madrid, without saying it's from Wallapop... and letting the magic happen.

This has been the most viral action ever launched by Wallapop.



“Between something new and something reused there are more prejudices than differences”





Key results: 
Most viral action in Wallapop history.
28M impresions VS 10M forecast.
171 PR Hits (77% Tier 1 - including TV) VS 80 forecast.
+ 55% exceeded the organic impression goal.





Brand Creative team: Lorea Díaz, Ángela García
Creative manager: Natacha Cano
Project Manager: Raquel Murcia
Head of brand: Carlos Macho