Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines brand
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Wrapped
  14. Not new collection


About
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Wallapop Brand Campaign / 21



“Changes” is a campaign starring Lola Rodríguez, a transgender actress, launched in a moment when most of us experienced vital changes: after the lockdown. The goal? Positioning Wallapop as the conscious marketplace that accompanies you through life changes.

Lola’s story inspired Lara, a 14 year old girl that was experiencing a gender transition.



We also told the stories of Paz, Manu and Pau. Real people with real changing needs.




Key results:
Historical record in Google daily searches: +117% YOY +92% app positive sentiment.
3 p.p product quality perception (one of our main barriers)
98.793 people interested in Lola’s items, within the app.


Brand Creative team:  Raquel Martinez, Omar López.
Project manager: Raquel Murcia.
Head of Creative: Natacha Cano
Brand Director: Carlos Macho
Creative agency: Revuelta