Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Not new collection

About
Contact


Wallapop South Europe brand campaign.


The challenge? Consolidate Wallapop in South Europe while moving away from our competitors thanks to a memorable tagline and a distinctive brand tone of voice, that resonates both to Italian and Portuguese markets.  




Insight: good, bad or simply unexpected, changes happen in life. The best you can do is take them as an opportunity and turn them into something good for you.














Key results:
Forecast goal exceeded (60% consideration).



Brand Creative team: Pietro Ruso, Beatrice Chignoli
Creative manager: Natacha Cano
Project manager: Sara Comacchio
Head of brand: Carlos Macho
Agency: Wunderman Thompson