Wallapop South Europe brand campaign.
The challenge? Consolidate Wallapop in South Europe while moving away from our competitors thanks to a memorable tagline and a distinctive brand tone of voice, that resonates both to Italian and Portuguese markets.
Insight: good, bad or simply unexpected, changes happen in life. The best you can do is take them as an opportunity and turn them into something good for you.
Key results:
Brand Creative team: Pietro Ruso, Beatrice Chignoli
Creative manager: Natacha Cano
Project manager: Sara Comacchio
Head of brand: Carlos Macho
Agency: Wunderman Thompson