Work

  1. Wallapop evolution
  2. Changes
  3. Pop-up store
  4. Natachines
  5. The way we look at things
  6. 10 years documentary
  7. Splendido splendente
  8. Mother’s Day
  9. Everything to gain
  10. Impactful storefront
  11. Skam
  12. En el Corredor de la muerte
  13. Not new collection

About
Contact

 Wallapop Italy launch campaign.










Wallapop jumped into the Italian market in a very competitive environment. We needed a memorable launch campaign to position us as the best option to buy and sell second hand. The idea? Take advantage of one of the most iconic Italian songs of all time: Donatella Retore’s “Splendido Splendente” to get into Italians hearts and culture.





Youtube, Tik Tok, Instagram, Smart TV, Facebook, Google, etc. We developed a multichannel strategy with ad hoc creativities.






Key results:
Awareness forecast  far exceeded  (55% VS 70% reached)
Most downloaded second-hand app in Italy reaching
2.4 million downloads.


Brand Creative team: Pietro Ruso
Creative manager: Natacha Cano
Project manager: Raquel Murcia
Head of brand: Carlos Macho
Agency: Wunderman Thompson