Band activation / PR hits & virality goal
Wallapop, the leading Spanish second-hand tech company, turned 10. A huge milestone for the company, but not necessarily for our 19 Million users. To connect emotionally with them and capture media attention, we made our community part of this milestone.
“Gracias” is a short documentary starring users to thank them for the positive impact generated by buying and selling through the app, in the last decade.
A story written by the actress Ana Rujas, directed by Luc Knowes, that was presented in cinemas, in a very special premiere. We inspired the attendants to come with a Wallapop look to pose on the very first re-used red carpet.
Brand Creative team: Ana Seró, Ángela García, Carlos Gómez.
Creative manager: Natacha Cano
Project Manager: Marta Lázaro
Head of brand: Carlos Macho