Heura is Spain's leading plant-based brand, present in 20+ countries.
To promote our new Frankfurt, nutritionally outperforming the conventional one, without the animal suffering, we did something unexpected:
We offered our recipe to the meat industry. For free.
No tricks. No small print. Just one condition:
Stop producing the Frankfurt of the past.
We took the offer straight to Spain’s leading meat companies starting with a personal email from our CEO and turning it into an integrated campaign
Big impact. Lean investment
< €10K