Wallapop In-app experience

A personalized trip through users journey to connect with the Wallapop community by making them proud of their positive impact.

For the very first time we calculated and shared users’ global and individual impact by buying and selling second hand.




⭐ Selling and buying through Wallapop, I saved 527 kg of CO2 and 91,237 liters of water in 2023 ⭐  




Key results:
8M users impacted
44.3K social media shares.




Brand designe:r Ana Seró
Head of Creative: Natacha Cano
Project Manager: Marta Lázaro
Brand VP: Rubén Navarro