Natachines Mother’s Day activation.
Natachines is my entrepreneurial fashion project to bring summer everywhere through a colorful & crafted shoes proposal.
During the lockdown, I launched a social media contest for Mother’s Day that not only went viral but activated demand in a key selling moment. This action was produced at 0 cost with the help of my 9 year old nephew AKA best jury in the world.
We encouraged kids to draw the pair of Natachines shoes that they would like to gift to their mothers. And I made one of them come true.
Almost 70 drawings were received and the action went viral capturing media interest, including Tier 1 - TV + 200K earned media value + 1700 new followers in social media with no investment.
During Mother’s Day our jury announced the 2 winners and I made their drawings real!
After the contest, Mothers were so happy with the iniciative that many of them asked for her kids customized shoes.